TAF MARKETING SERIES: E-commerce

THEGRAYIST.com in collaboration with the TIPPECANOE ARTS FEDERATION presented a five-part marketing series for artists looking to establish and/or grow their marketing presence.

This session on e-commerce is the fifth in the series and includes information about the variety of options available with pros and cons for each.

Marcelina Robledo is the featured presenter in this session and leverages her exceptional background in arts marketing. She has a BA in Media Studies with a minor in film-making, has been in marketing for over 20 years, and is a Lean Six Sigma Black Belt.

This video is a recording of the live session with some minor edits. Please like and subscribe to our YouTube channel. Thank you!

THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at Hello@thegrayist.com. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business startup checklist Best art business startup checklist Easy art business startup checklist Starting an art business from home Starting a successful art business from home Successful visual artist Successful visual art entrepreneurs Best practices for visual art entrepreneurs Successful music artist Successful music entrepreneurs Successful music entrepreneurs best practices Best practices for music entrepreneurs Best practices for music business Starting a music business from home Starting a successful music business from home Joining a marketplace Marketplace for artist and creatives Marketplace for musicians Marketplace for crafters Marketplace for handmade products Marketplace for metalsmiths Marketplace for fiber artist Marketplace for photographers Marketplace for painters Marketplace for seamstresses Marketplace for quilters Marketplace for knitters Marketplace for fiber artist Marketplace for ceramicists Marketplace for sculptures Marketplace for mixologists Marketplace for bartenders Marketplace for woodworkers THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business.

TAF Marketing Series: Content Strategy

THEGRAYIST.com in collaboration with the TIPPECANOE ARTS FEDERATION presented a five-part marketing series for artists looking to establish and/or grow their marketing presence.

This session on content strategy is the fourth in the series and includes information about creating relevant material for your website and social media accounts.

Marcelina Robledo is the featured presenter in this session and leverages her exceptional background in arts marketing. She has a BA in Media Studies with a minor in film-making, has been in marketing for over 20 years, and is a Lean Six Sigma Black Belt.

This video is a recording of the live session with some minor edits. Please like and subscribe to our YouTube channel. Thank you!

THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at Hello@thegrayist.com. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business startup checklist Best art business startup checklist Easy art business startup checklist Starting an art business from home Starting a successful art business from home Successful visual artist Successful visual art entrepreneurs Best practices for visual art entrepreneurs Successful music artist Successful music entrepreneurs Successful music entrepreneurs best practices Best practices for music entrepreneurs Best practices for music business Starting a music business from home Starting a successful music business from home Joining a marketplace Marketplace for artist and creatives Marketplace for musicians Marketplace for crafters Marketplace for handmade products Marketplace for metalsmiths Marketplace for fiber artist Marketplace for photographers Marketplace for painters Marketplace for seamstresses Marketplace for quilters Marketplace for knitters Marketplace for fiber artist Marketplace for ceramicists Marketplace for sculptures Marketplace for mixologists Marketplace for bartenders Marketplace for woodworkers THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business.

TAF MARKETING SERIES: SOCIAL MEDIA 2

THEGRAYIST.com in collaboration with the TIPPECANOE ARTS FEDERATION presented a five-part marketing series for artists looking to establish and/or grow their marketing presence.

This session on social media is the third in the series and includes information about Pinterest, LinkedIn, and YouTube in general and how to use your branding consistently in each platform.

Marcelina Robledo is the featured presenter in this session and leverages her exceptional background in arts marketing. She has a BA in Media Studies with a minor in film-making, has been in marketing for over 20 years, and is a Lean Six Sigma Black Belt.

This video is a recording of the live session with some minor edits. Please like and subscribe to our YouTube channel. Thank you!

THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at Hello@thegrayist.com. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business startup checklist Best art business startup checklist Easy art business startup checklist Starting an art business from home Starting a successful art business from home Successful visual artist Successful visual art entrepreneurs Best practices for visual art entrepreneurs Successful music artist Successful music entrepreneurs Successful music entrepreneurs best practices Best practices for music entrepreneurs Best practices for music business Starting a music business from home Starting a successful music business from home Joining a marketplace Marketplace for artist and creatives Marketplace for musicians Marketplace for crafters Marketplace for handmade products Marketplace for metalsmiths Marketplace for fiber artist Marketplace for photographers Marketplace for painters Marketplace for seamstresses Marketplace for quilters Marketplace for knitters Marketplace for fiber artist Marketplace for ceramicists Marketplace for sculptures Marketplace for mixologists Marketplace for bartenders Marketplace for woodworkers THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business.

TAF MARKETING SERIES: SOCIAL MEDIA 1

THEGRAYIST.com in collaboration with the TIPPECANOE ARTS FEDERATION presented a five-part marketing series for artists looking to establish and/or grow their marketing presence.

This session on social media is the second in the series and includes information about Instagram, Facebook, and Twitter in general and how to use your branding consistently in each platform.

Marcelina Robledo is the featured presenter in this session and leverages her exceptional background in arts marketing. She has a BA in Media Studies with a minor in film-making, has been in marketing for over 20 years, and is a Lean Six Sigma Black Belt.

This video is a recording of the live session with some minor edits. Please like and subscribe to our YouTube channel. Thank you!

THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at Hello@thegrayist.com. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business startup checklist Best art business startup checklist Easy art business startup checklist Starting an art business from home Starting a successful art business from home Successful visual artist Successful visual art entrepreneurs Best practices for visual art entrepreneurs Successful music artist Successful music entrepreneurs Successful music entrepreneurs best practices Best practices for music entrepreneurs Best practices for music business Starting a music business from home Starting a successful music business from home Joining a marketplace Marketplace for artist and creatives Marketplace for musicians Marketplace for crafters Marketplace for handmade products Marketplace for metalsmiths Marketplace for fiber artist Marketplace for photographers Marketplace for painters Marketplace for seamstresses Marketplace for quilters Marketplace for knitters Marketplace for fiber artist Marketplace for ceramicists Marketplace for sculptures Marketplace for mixologists Marketplace for bartenders Marketplace for woodworkers THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. Visit our website, THEGRAYIST.com to learn more or contact us at. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business.

Tippecanoe Arts Federation

Tippecanoe Arts Federation


Tell me about the Tippecanoe Arts Federation.

TAF covers 14 counties in Indiana, focusing on providing arts access to underserved populations. It serves the largest geographic area in Indiana covering about 550,000 people. 

How is the “underserved” defined?

People isolated by geography or struggling on a socio-economic level.

What is the greatest challenge the rural areas present that isn’t as significant in more urban places?

Leadership in some rural areas have not acknowledged the value of the arts in the development aspects of communities. Often times, they don’t consider public art a need.  It just takes one brave building owner to say yes to a mural.  The impact can be immediate – even while a mural is being painted, the foot traffic and community engagement increases. 

TAF CEO Tetia Lee

Are rural youth organizations like 4H an inroad for exposing people to the arts?

Yes, young people are exposed at an early age via 4H.  That opportunity and the growth of technology centers are helping create connection points. 

What’s the one thing you’d like people to take away from this profile?

TAF’s pillars are diversity, equity and inclusion.  Working with all people and utilizing our platform to promote equal access for all. 

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THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business startup checklist Best art business startup checklist Easy art business startup checklist Starting an art business from home Starting a successful art business from home Successful visual artist Successful visual art entrepreneurs Best practices for visual art entrepreneurs Successful music artist Successful music entrepreneurs Successful music entrepreneurs best practices Best practices for music entrepreneurs Best practices for music business Starting a music business from home Starting a successful music business from home Joining a marketplace Marketplace for artist and creatives Marketplace for musicians Marketplace for crafters Marketplace for handmade products Marketplace for metalsmiths Marketplace for fiber artist Marketplace for photographers Marketplace for painters Marketplace for seamstresses Marketplace for quilters Marketplace for knitters Marketplace for fiber artist Marketplace for ceramicists Marketplace for sculptures Marketplace for mixologists Marketplace for bartenders Marketplace for woodworkers

Photographing Shiny Things: Motion

Photographing Shiny Things: Motion

The spinner ring photo above was taken before I had a photobox. It’s inside a small ramekin. A video is the best way to showcase movement in an item. To keep things lightweight, we’re keeping them on our YouTube channel and linking to it.

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THEGRAYIST.com is a collective of makers, elevating their craft and doing good. Each maker designates a non-profit to receive 5% of their sales through this channel. As the umbrella organization, THEGRAYIST.com also designates a non-profit to receive 5% of their profits. The grayist the grayist community the grayist marketplace the grayist featured artist the grayist featured item the grayist auctions the grayist give back the grayist gallery because art isn’t black or white Makers for charity Artists for charity Art for charity Artisans for charity Shopping for good Shopping for charity Cause shopping Shopping donation Best Business Practices for Creatives Visual artist entrepreneurs Successful art businesses Successful art business practices Best art business practices Easy art business practices Art entrepreneurs Art entrepreneurs best practices Best business practices for art entrepreneurs Art business startup checklist Successful art business startup checklist Best art business startup checklist Easy art business startup checklist Starting an art business from home Starting a successful art business from home Successful visual artist Successful visual art entrepreneurs Best practices for visual art entrepreneurs Successful music artist Successful music entrepreneurs Successful music entrepreneurs best practices Best practices for music entrepreneurs Best practices for music business Starting a music business from home Starting a successful music business from home Joining a marketplace Marketplace for artist and creatives Marketplace for musicians Marketplace for crafters Marketplace for handmade products Marketplace for metalsmiths Marketplace for fiber artist Marketplace for photographers Marketplace for painters Marketplace for seamstresses Marketplace for quilters Marketplace for knitters Marketplace for fiber artist Marketplace for ceramicists Marketplace for sculptures Marketplace for mixologists Marketplace for bartenders Marketplace for woodworkers